Companies that utilize nameplates or decals for product identification and other purposes have numerous options for marking them. Embossing is one technique that offers unique marking when creating custom metal tags for your products, equipment or machinery.

What Is Embossing?

The embossing process involves marking a metal surface with a raised design or lettering. The result is a three-dimensional image that is eye popping and unique for customers to see. Businesses in industries such as automotive, product manufacturing, and furniture manufacturing often choose to emboss their nameplates and decals to make a product stand out or convey crucial information, like weight, directions and brand messaging, more clearly.

How Embossing Works

The embossed metal nameplates process relies on pressure to raise the text or image on a metal substrate. The manufacturer uses two custom dies to mark an “impression” into the chosen metal material. A male die consists of raised engraving on the face, while its female counterpart features a sunken matched copy.

To emboss the metal, the operator places the material between the two dies affixed to a machine press. The press applies substantial force to squeeze them together. The metal is pressed between both the male and female die component.

This technique raises the text or image on the surface to produce the desired 3D effect. It’s also possible to implement various finishing techniques to enhance the appearance of an embossed nameplate. You can select a brushed or milled finish or one that’s more polished to create an ornamental look.

Benefits of the Embossing Process

Many businesses choose to emboss their products to gain a marketing advantage. You can improve user awareness by making an image or text easier to see. A company logo embossed onto an item, for example, can generate more brand recognition due to its heightened visibility.

Embossed nameplates are also surprisingly durable. Although the technique softens the metal, it hardens upon cooling and creates additional strength. What’s more, embossed nameplates can withstand harsh operating environments, resulting in a longer lifespan.

Which Metals Work Best With Embossing?

The embossing process is compatible with various metal materials including but not limited to: Aluminum, Stainless Steel and Brass. Contact our sales team today to discuss the most cost effective option. Other possibilities include zinc, corrosion-resistant steel (CRS) and brass.

Learn More About How Embossed Metal Labels Are Created

American Nameplate has been providing high-quality nameplates, labels, tags, decals and specialty products since 1934. We’re experts when it comes to the embossing process. We’ll work with you to create a custom solution that meets your unique product identification, branding, or informational requirements.

Want to learn more about how embossing works and how these metal labels can help your business? Give us a call at 800-878-6186 or contact us online today!

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