Using Nameplates to Promote Your Brand
When you think of your brand, you may think of all the products you have created to promote it. Maybe you’ve placed your logo on a t-shirt or mugs, or it’s reflected on the signage around your building. Why shouldn’t your nameplate promote the same brand? You should include your brand on your nameplate for multiple reasons — and once you do, you’ll find you stand out from the competition even more.
What Is a Brand?
A brand is your company’s name, but it’s also more. It’s what your clients think of when they hear or see your name or what they know about the products you offer. To develop a brand, you have to establish a positive relationship between your company’s name and what people think of your business. Luckily, you can influence your customers through an eye-catching logo and a unique nameplate that makes you stand out.
How Nameplates Improve Product Brand
Your nameplates may not be the first thing you think of when establishing your brand. However, a nameplate provides a visual cue that introduces your products to the world. Once you pinpoint specific features associated with a particular product, try to create a nameplate that encompasses those features.
As you think about how your brand can benefit from nameplates, ask yourself a few questions:
- What shape fits your product?
- Do you have a logo you want to include?
- Does a certain color match your brand?
- Would metallic finishing make a difference?
- Is there a way to make your nameplate stand out over the competition?
Consider a standard metal nameplate. Embossing can raise the characters on the plates to make your name stand out, giving your company’s name three-dimensional features. These embossed plates are often the most memorable, which can improve your product brand.
Reasons to Include Branding on a Nameplate
A nameplate is more than merely a sticker on your products. A particular finish can add depth and increase your product’s value. Quality nameplates make your products look even better, and as more people become familiar with your brand, they will be willing to pay more for a product.
You shouldn’t overlook the importance of nameplates in product branding. If you haven’t taken the time to flesh out your brand identity, it’s a great idea to consider what your company stands for the next time you want to create custom nameplates. You can also look at what your competitors are doing with their nameplates to see where you are already excelling or currently fall short.
Work With American Nameplate
American Nameplate is here to show you how your brand will benefit from nameplates. We create custom nameplates that will fit a variety of needs for your company. Our turnaround times are some of the fastest in the industry to ensure you get the products you need quickly. Contact us today for more information.